Workshop: 

In this workshop, you will learn how to create a future-proof partner strategy to ensure a more structured approach to your work with international partners. In addition, you will get concrete tools on how to find, manage and motivate your international sales partners.

70-80% of all SMEs rely on international sales partners. Therefore, a stronger collaboration with your international partners is crucial to your success in export markets.

The workshop is based on your current partner strategy, whether you currently work with a few or many partners in different export markets. During the workshop, you will be introduced to a 3-step model for "Future Export Partnering", so that your partner strategy will be more structured and future-proof after the workshop.

To future-proof your partner strategy, you will be introduced to various new business models based on the digital age and digital tools that can streamline your partner collaboration and save you time and money.

In the workshop, you'll receive:

• Tools to enable you and your colleagues to create a future-proof strategy for sales partners abroad
• Methods to find, manage and motivate your international partners. 
• Opportunity to test your current and future partner strategy.
• Inspiration to digitize parts of your export strategy without major investments.
• Insights into other companies' partner strategies so you can learn from their mistakes and successes. 

Target Group

This workshop is for you if you work with partners abroad. You are probably in the role of export manager, sales director or key account manager, where you are responsible for your collaboration with international partners.

The workshop is for those of you who have a partner strategy but want a more structured and strategic approach to working with partners, but also for those of you who work with partners abroad but have not defined a clear partner strategy for working with them.